Leslie: He is attractive, and charming, and his family employs half the town. But, so what? I am a lifelong government bureaucrat who's well versed in the issues. And those are the kind of sexy qualifications that win elections.
 
Ann : Your campaign advisors quit. Big deal. You're running for city council again, Leslie. With our help.
April: April Ludgate. Youth Outreach and Director of New Media.
Tom: Tom Haverford. Image Consultant, Swagger Coach.
Ann: Ann Perkins. Office Manager and Volunteer Coordinator.
Andy: Andy Dwyer. Security, Sweets, Body Man, Javelin, if need be.
Donna: Donna Meagle. Transpo', AKA rides in my Benz.
Jerry: Wh...You guys didn't tell me we were doing this. I did not know I was supposed to come up with something. I...
Ron: Ron Swanson. Any other dang thing you might need.
Leslie: Guys, it's so much work. I can't ask you to put your lives on hold.
Ron: Find one person here who you haven't helped by putting your life on hold.
Leslie[choked up] I don't know what to say...except let's go win an election!
 
Swanson Pyramid of Greatness
  • Property Rights - They exist. Do not let them be taken away from you. 
 
Swanson Pyramid of Greatness
  • Friends - One to three is sufficient. 
 
Swanson Pyramid of Greatness
  • Attire - Shorts over 6" are capri pants. Shorts under 6" are European. 
 
Swanson Pyramid of Greatness
  • Buffets - whenever available. Choose quality over quantity. 
 

Swanson Pyramid of Greatness
  • Skim Milk - Avoid it. 
 
Swanson Pyramid of Greatness
  • B.O. - Cultivating a manly musk puts your opponents on notice. 
 
Leslie: It's true. I no longer have highly trained, professional campaign managers. So what? Are most murders committed by highly trained, professional assassins? No, they're committed by friends and coworkers! That analogy was way better in my head.
 

Swanson Pyramid of Greatness
  • Deer Protein